Betty Brosmer was born on August 2, 1935 in Pasadena, California. Brosmer was a model and author. After marrying bodybuilder and entrepreneur Joe Weider, she began a long career in the fitness and bodybuilding movements.
Betty started as a teenage model for the Sears & Roebuck catalog, and went on to model in other catalogs, advertising, and marketing materials at the national level. Her face could be seen regularly in full page ads in such publications as Esquire, Fortune, Time, Life and The Saturday Evening Post.
She won her first beauty contest as "Miss Television" in the 1950s and her photo, posing at the top of the Empire State Building with the TV antenna, was a TV Guide cover. Winning more than fifty more beauty queen crowns, she became the highest paid pin-up girl in the United States in the 1950s with her face and curvaceous figure appearing on more than two-hundred magazine covers.
Betty was an early proponent of women's health and fitness, and in 1961 she married Joe Weider, whom she knew from the fitness movement, and the two of them worked together for many years. Betty and Joe together wrote several books on bodybuilding, and along with Joe's brother, Ben Weider, co-founded the International Federation of BodyBuilders.
In 1981, Betty co-founded Shape Magazine, a health and fitness publication for women, and she is still active today, publishing two magazine columns, "Body by Betty" and "Health by Betty," which appear in magazines with circulations of several million readers monthly and in at least seventeen languages.
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