In 1949, Maidenform introduced the "bullet Bra," and dramatically changes the look of the Sweater Girl in the process. The bullet bra was a full-support bra with cups in the shape of a paraboloid with its axis perpendicular to the breast, and usually featured concentric circles or spirals of decorative stitching centered on the nipples. The bullet bra was quickly integrated into the sweater girl look of the Hollywood starlets, as it became the new bra of choice to wear under their tight sweaters. This was due to the fact that the bullet bra allowed women to add a cup size to their busts, and provide an overly exaggerated pointed look to their breasts. With the advent of the television set during the same time, television provided new promotional opportunities for the newly invented bullet bra, and played a huge part in the bras eventual popularity.

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